Demographics are now available at the poll by poll level!  Spectrum Electoral Demographics produces maps that match the format of PollMaps.ca, coloured to show the concentration of selected demographics in each poll (one map per demographic).  This provides important context for campaigns and elected representatives who understand the map based on the poll boundaries.

Spectrum also analyzes detailed demographics with election results to create a profile of each party's vote in your riding.  For the first time, you can have a line by line demographic breakdown of your vote and your opponents.

Available demographics include Census variables such as ethnicity, language, education, income level, and more; consumer spending; lifestyle; and other factors.  Spectrum has access to an extensive and detailed database allowing you to examine the demographics that you choose.

For more information, please visit www.spectrumdemographics.com.